Life insurance isn’t anyone’s favorite topic, but it is one of the most important financial products you’ll purchase in your life. After all, you’re not buying life insurance for yourself, but to take care of your loved ones when the day comes that you’re not around to do it yourself.
For the vast majority of consumers, term life insurance will be the best choice – if only because you can buy a lot of it at a relatively low premium rate. We’ll get into this more later.
We’ve compiled this list of what we believe to be the best term life insurance providers currently available. This is not a list of the cheapest term life insurance companies, but rather those offering what we believe to be the best term products.
Based on our evaluation of the seven best term-life insurance companies of 2024, AIG comes in at the top of the list. Not only is it one of the largest and best-established insurance companies in America, but it also offers a full range of permanent life insurance products, in case you want to add one to your term policy at some point. Read on to learn more about what AIG offers.
The most important factor for getting the best insurance price is to compare prices from multiple carriers. We recommend using this tool below because it’s safe, secure, and will save you a bunch of time:
Table of Contents
Why Choose a Term Life Insurance Policy?
If you need life insurance, and just about everyone does, term life is the way to go for most people. It offers several advantages over permanent or whole life insurance:
Low cost – It costs only about 10% of an identical amount of whole life insurance.
You can buy more of it – Because it’s less expensive, you can purchase a larger policy. For example, you can generally buy five times as much term insurance as whole life, at 50% of the cost.
It’s flexible – You can maintain a large death benefit during a time in life when your need is greatest, then reduce it when the need is less.
Long-term periods – most term life insurance policies are available for up to 30 years. That will cover the greatest time of life insurance needed in your life.
Many policies are convertible or renewable – even when the initial term ends, you’re usually given the option to either convert the policy to permanent coverage or continue the term in one-year intervals.
Term life leaves you more money for investing – permanent life insurance policies promote the benefits of investing through life insurance. But truth be told, you’d be better off buying term coverage, and investing the difference in an exchange-traded fund tied to the S&P 500.
The 7 Best Term-Life Insurance Companies
| Company | Best For | |
 | Best for online or direct purchase | Get Started |
 | Best for healthy applicants | Get Started |
 | Best for customizable policy amounts | Get Started |
 | Best for older applicants | Get Started |
 | Best for convertible term policies | Get Started |
 | Best for instant approval | Get Started |
 | Best for 30-50 age applicants | Get Started |
1. AIG Review
AIG is one of the better-established insurance companies in the industry having begun operations all the way back in 1919. The company has revenues of nearly $50 billion and has had more than $40 billion in claims and benefits paid over the last five years. The company has an A.M. Best rating of “A”, Excellent.
Why it Made the List: AIG’s Select-a-Term policy allows you to convert your term insurance to whole life either at the end of the term or at age 70. They also offer renewable term policies, so that you can renew your current policy when it ends without having to undergo medical qualification. Of course, your premiums will be higher based on your age at the time of renewal.
But what we really like about AIG is that they give you the option to apply either online or directly through an agent. In fact, you can get a quote online, and then complete the process with an agent. This is an important quality since not everyone is comfortable making an important purchase like life insurance entirely online.
- Maximum Policy Amount: $2 million
- Policy Terms Offered: 10, 15, 20, 25 and 30 years
- Medical Exam Requirement: In limited applications
- Age Ranges Covered: 20 to 70
- Other Policy Types Offered: Whole life, universal life, guaranteed issue whole life, and accidental death
2. Bestow Review
Bestow is a fintech company, operating entirely online and offering low-cost life insurance due to its streamlined business operations. Its policies are provided by North American Company for Life and Health Insurance®, rated A+ by A.M. Best.
Why it Made the List: Bestow obtains your information from industry databases, eliminating the need for a medical exam. What’s more, they have licensed life insurance agents to help you work through the process if you have any questions. They are the only company that is 100% online and the only company that gives an instant decision, which means no medical exams, waiting, follow-up questions, ever.
- Maximum Policy Amount: $1 million
- Policy Terms Offered: 10 and 20 years
- Medical Exam Requirement: No
- Age Ranges Covered: 21 to 45 for 20-year policies; 21 to 54 for 10-year policies
- Other Policy Types Offered: Term life only
3. Ladder Review
Another life insurance fintech provider, Ladder also enables you to apply online, where you can also complete the entire process. The company specializes in providing customizable life insurance policy amounts.
Why it Made the List: Ladder uses a unique life insurance system in which you can take a policy and change the death benefit after the fact. For example, you can take a policy for $200,000, and then later increase it to $300,000. This is referred to as “laddering up”. But it also allows you to “ladder down”, by lowering your policy amount later on. The idea is to take a policy now, and then have the option to increase your coverage as your financial situation improves. But later, as your need for life insurance declines, you can reduce your coverage.
- Maximum Policy Amount: $8 million
- Policy Terms Offered: 10, 15, 20, 25 and 30 years
- Medical Exam Requirement: Depends on health condition
- Age Ranges Covered: 20 to 60
- Other Policy Types Offered: Term life only
4. Mutual of Omaha Review
Mutual of Omaha policies are provided by United of Omaha Life Insurance Company. Mutual of Omaha has an A.M. Best financial strength rating of “A+”, Excellent, making it one of the strongest insurance companies in the industry.
Why it Made the List: Mutual of Omaha is one of the best-known and most trusted names in life insurance. They offer all types of life insurance, and they extend term policies all the way up to age 80. But you can also extend your term past age 80, in one-year increments up to age 94.
The general minimum policy is $100,000, but you can get coverage on policies as low as $25,000 if you’re looking for a small policy. What’s more, Mutual of Omaha term life insurance policies frequently come with a conversion to whole life features.
- Maximum Policy Amount: $65 million
- Policy Terms Offered: 10, 15, 20, 25 and 30 years
- Medical Exam Requirement: Not required on most policies
- Age Ranges Covered: 18 to 80
- Other Policy Types Offered: Whole life, universal life, children’s whole life, and accidental death
5. MassMutual Review
MassMutual is a full-service life insurance provider. In fact, it’s the full-service parent of the online life insurance provider, Haven Life (see next review). It’s one of the top companies in the industry, garnering the highest financial strength ranking from A.M. Best, at “A++” Superior. The company also offers a full range of financial services, including investments and retirement planning.
Why it Made the List: MassMutual allows the conversion of their Vantage Term life insurance policies to permanent life insurance without any medical questions or exams. If you’re looking for quick approval, they also offer their Direct Term Life Insurance that becomes effective upon application approval. However, applicants must submit to a medical exam within 90 days of approval. Depending on the results of the medical exam, your premium may be adjusted higher or lower.
- Maximum Policy Amount: $10 million on Vantage Term, $2 million on Direct Term
- Policy Terms Offered: 10, 15, 20, 25 and 30 years
- Medical Exam Requirement: Yes
- Age Ranges Covered: 18 to 64
- Other Policy Types Offered: Whole life, universal life, variable life, and guaranteed acceptance life
6. Haven Life Review
Part of the MassMutual organization, and functioning as its online life insurance portal, Haven Life is another of the growing list of life insurance fintech providers. It works with a narrow list of customers but provides very competitive pricing within the group.
Why it Made the List: Haven Life offers its InstantTerm policy that will give you a decision on your application in a matter of minutes. Not only do they render a quick decision, but the policy is in force as soon as you sign the necessary documents and make your first premium payment. In that way, it may be possible to get a life insurance policy in as little as one day. That’s one of the most disruptive business models in the life insurance industry!
The company specifically targets applicants who are in excellent health and no more than 59 years old. If you meet those qualifications, and you’re applying for a policy amount of no more than $1 million, no medical exam will be required. If you don’t, an exam will be required, which can add 10 days or more to the process.
- Maximum Policy Amount: $3 million
- Policy Terms Offered: 10, 15, 20 and 30 years
- Medical Exam Requirement: No on most policies
- Age Ranges Covered: 18 to 64
- Other Policy Types Offered: Term policies only
7. Sproutt Review
Sproutt has only been in operation for a little over one year but they’re already making inroads as an online source of term life insurance. The company isn’t a direct insurance provider, but rather a comparison site. You complete a single online application that will be reviewed and underwritten by some of the biggest insurance companies in the business.
Why it Made the List: Sproutt offers several types of term policies, but the most interesting is the graded death benefit policy. It offers a tiered benefit to those who are in less-than-perfect health. For example, you may receive 25% of the death benefit within the first year of the policy, 50% in the second, and 100% thereafter.
Maximum Policy Amount: $5 million
Policy Terms Offered: 10, 15, 20 and 30 years
Medical Exam Requirement: No
Age Ranges Covered: No age limit
Other Policy Types Offered: Term life only
Term Life Insurance vs. Whole Life Insurance — What’s the Difference?
There are two primary types of life insurance: term life insurance and whole life insurance.
The primary difference between the two policy types is that the term is pure life insurance. That is, it’s life insurance with no cash value accumulation and no investment provision. It’s much cheaper than Whole Life – typically only about 10% of the cost of an equivalent amount of Whole Life coverage. Whole life is much more expensive precisely because of the cash value accumulation feature.
While whole life insurance represents permanent life insurance (your policy cannot be canceled or terminated except for nonpayment of premium), term life runs only the length of the stated term of the policy.
However, in most cases, you’re able to renew a term policy at the end of the term for a specific number of years, even without providing proof of insurability. However, because you are older at the time of the renewal, the new premium will be higher based on your age.
But still, another very significant difference between the two is fees. Because there is no cash value, term life has much lower fees.
Fees on Whole Life Insurance
With whole life, the fees are substantial, so much so that the cash value accumulation in the first few years will be minimal.
This is the time during the whole life policy cycle when a disproportionate amount of the premiums paid are going to cover insurance fees.
If you don’t want to pay a lot for life insurance, or you need to purchase a large policy without paying a big premium, term life is definitely the better of the two. It’s also the policy type most often recommended by financial advisors.
What You Need to Know About Term Life Insurance
The Industry Is Moving Online, but Not for Everyone
The insurance industry, like so many others, is increasingly moving to an automated, online process. That reduces or completely removes human contact from the application. That’s a major reason why purchasing life insurance online – especially term life insurance – is typically cheaper than working with an insurance agent or directly with a life insurance company.
But you should also be aware that the process results in a much more targeted product.
For example, you’ve probably noticed that online fintech companies are the ones most likely to offer no medical exam across the board. But they do that by being highly selective in their customer base. Most work specifically or exclusively with younger applicants who are in excellent health. And if you qualify on both counts, you should certainly make an application with one or more of those companies.
But if you’re over 50, have any significant health conditions, or have certain specific life insurance needs, the better choice will be a full-service, human-assisted life insurance provider. This is a major reason why we gave our top rating to AIG. Fast and inexpensive isn’t always the best solution for everyone.
Typically Term Life Insurance Costs Less
Also, the primary advantage of term life insurance is that it’s much less expensive than permanent life insurance policies. You should take advantage of that in every way. That means coming up with a mix of a higher death benefit at a lower premium than you can get with permanent coverage.
And while you’re at it, use the savings from your term life policy to invest. Because investment-type life insurance policies charge such high fees, you can almost always do a better job yourself by investing in exchange-traded funds instead. Be sure to take advantage of that benefit after you purchase your term life policy.
How We Found the Best Term Life Insurance
To determine the best term life insurance, we used the following five factors in ranking the seven companies:
Maximum Policy Amount
Not everyone needs a multimillion-dollar life insurance policy. Most consumers will be adequately covered with anywhere from $100,000 to $500,000 under the most common circumstances. However, the amount of coverage an insurance company offers is a major factor in determining the desirability of the company. The ability to go over $1 million, perhaps significantly, is an important option.
This may be especially true of term life insurance since it’s often needed in higher amounts at certain times of life than others. For example, you may find you need more than $1 million in coverage when you are raising a family and have a mortgage in your 30s and 40s. But once your mortgage is paid and your children are emancipated, your need for life insurance will decline.
Policy Terms Offered
The most common terms for term life insurance policies range between 10 and 30 years. All but one of the seven best life insurance companies we’ve recommended go to 30 years. This is super important with term life insurance since a 30-year policy comes very close to the benefits provided by whole life insurance-
Medical Exam Requirement
This one is something of a mixed bag. If you are young and healthy and don’t want to submit to a medical exam, you’ll have an opportunity to get low-cost life insurance with companies that specialize in that niche.
However, no medical exam is not always an advantage price-wise. Unless the company specializes in no exam policies, you’ll generally pay more than you will if you submit to an exam.
One other important limitation of no medical exam policies is that they commonly exclude applicants over a certain age or those showing evidence of significant health conditions. It’s a nice option to have, but it serves a very narrow target market.
Age Ranges Covered
Term life insurance is generally better for those who are younger and may have a need for a large amount of insurance coverage at a low premium. But it can become prohibitively expensive as you get older, particularly if you’re over 50.
Still, providing term insurance for higher ages is a definite advantage. For that reason, we considered the age range offered by each company as a significant factor in each of our reviews.
Other Policy Types Offered
Though we’re specifically evaluating the best term life insurance in this guide, we’ve also considered the availability of other types of life insurance to be beneficial. If for any reason your needs will not be best served by term insurance, the ability to purchase other types of insurance, particularly permanent coverage, can be an important benefit.
For example, even if you intend to take a term policy, several years later you may decide to add a whole life policy based on a change in your life circumstances.
Summary: Best Term Life Insurance
The table below is a summary presentation of the basic features offered by each of the best term-life insurance companies:
| Company | Maximum Policy Amount | Policy Terms Offered | Medical Exam Requirement | Age Ranges Covered | Other Policy Types Offered |
|---|---|---|---|---|---|
| AIG | $2 million | 10, 15, 20, 25 and 30 years | In limited applications | 20 to 70 | Whole life, universal life, guaranteed issue whole life and accidental death |
| Bestow | $1 million | 10 and 20 years | No | 21 to 45 for 20-year policies; 21 to 54 for 10-year policy | Term life only |
| Ladder Life | $8 million | 10, 15, 20, 25 and 30 years | Depends on health condition | 20 to 60 | Term life only |
| Mutual of Omaha | $65 million | 10, 15, 20, 25 and 30 years | Not required on most policies | 18 to 80 | Whole life, universal life, children’s whole life, and accidental death |
| MassMutual | $10 million on Vantage Term, $2 million on Direct Term | 10, 15, 20, 25 and 30 years | Yes | 18 to 64 | Whole life, universal life, variable life and guaranteed acceptance life |
| Haven Life | $3 million | 10, 15, 20 and 30 years | No on most policies | 18 to 64 | Term life only |
| Sproutt | $5 million | 10, 15, 20 and 30 years | No | No age limit | Term life only |
Conclusion
Choosing the right term-life insurance provider is a vital step in ensuring that your loved ones have financial security in unforeseen circumstances. The industry’s movement towards online platforms has made the process of obtaining life insurance more streamlined, efficient, and, in many cases, more affordable. However, as shown in the article, not every provider or online system will be appropriate for every individual. Factors such as maximum policy amount, policy terms offered, medical exam requirements, and age ranges covered play significant roles in determining the most suitable insurance company for an individual’s needs.
In sum, the best term-life insurance for an individual will depend on their personal circumstances, health, age, and coverage needs. This article provides an excellent starting point for those embarking on their insurance journey, but as always, personal research and consultation with professionals will be crucial in making an informed decision.
