Who is GFC®?
GoodFinancialCents.com is an online personal finance and investment advice blog founded by Jeff Rose, a Certified Financial Planner professional. The blog provides readers with actionable tips and strategies to help them make better financial decisions and manage their money more effectively. It covers topics such as investing, budgeting, debt management, credit cards, taxes, retirement planning, and much more.
Why We Do What We Do
At GFC®, we are committed to providing consumers with trustworthy and reliable financial advice. We believe that everyone should have access to the information they need to make informed decisions about their finances, regardless of their background or level of expertise.
Our team of financial experts understands the challenges that consumers face when it comes to managing their finances. We know that there are countless financial products and services on the market, and it can be difficult to know which ones are right for you. That’s why we’re dedicated to providing unbiased and independent reviews that can help you make informed decisions about your finances.
We also believe that financial education is essential for long-term financial success. That’s why we offer a range of educational resources and guides that cover a wide range of financial topics. Our goal is to empower consumers to take control of their finances and make smart choices that can help them achieve their financial goals.
At GFC®, we’re passionate about what we do. We believe that by providing trustworthy and reliable financial advice, we can help consumers make informed decisions that can lead to long-term financial success. We’re committed to this mission, and we look forward to continuing to serve consumers with independent and unbiased financial reviews and advice.
The GFC® Money Expert Review Board
The GFC® Money Expert Review Board is a team of financial experts who provide independent, unbiased reviews of financial products and services. The board consists of professionals from various backgrounds, including finance, accounting and investment management.
Each member of the GFC® Money Expert Review Board has extensive experience and knowledge in their respective fields, allowing them to evaluate financial products and services thoroughly. They use expertise to assess the pros and cons of different financial products and services and offer recommendations to consumers.
How Does the Process Work?
The GFC® Money Expert Review Board follows a rigorous review process to ensure that their recommendations are fair and accurate. They consider factors such as fees, interest rates, terms and conditions, customer support, and overall product performance.
The GFC® Money Expert Review Board is committed to helping consumers make informed decisions about their finances. By providing unbiased reviews of financial products and services, they aim to empower consumers to make the best choices for their financial well-being.
Our Review Process:
The board follows a rigorous review process that includes the following steps:
- Research: The board researches the financial product or service they are reviewing to gain a though understanding of its features, fees, and terms.
- Evaluation: The board evaluates the product or service based on a set of criteria, which may include fees, interest rates, terms and conditions, customer support, and overall product performance and compares it to similar offerings in the market.
- Recommendation: Based on their evaluation, the board provides a recommendation on whether the product or service is a good choice for consumers.
- Publish: Once a review is complete the board publishes it on their website, along with any relevant educational resources or guides.
- Updates: The GFC Money Expert Review Board regularly updates their reviews to ensure that they are accurate and up-to-date . They take into account changes in the market, feedback from consumers, and other factors that may affect the product or service’s performance.
The GFC Money Expert Review Board also regularly updates their reviews to ensure that they are accurate and up-to-date. They take into account changes in the market, feedback from consumers, and other factors that may affect the product or service’s performance.
Overall, the board’s goal is to provide consumers with trustworthy and reliable information that can help them make informed decisions about their finances. By providing independent and unbiased reviews, the GFC Money Expert Review Board aims to empower consumers to choose financial products and services that are right for them.
Meet Our Review Board
Jeff Rose, CFP®
Founder of Good Financial Cents®
Jeff Rose, CFP® is a Certified Financial Planner™, founder of Good Financial Cents, and author of the personal finance book Soldier of Finance.
Holly Johnson
Personal Finance Expert
Holly Johnson is the founder of Club Thrifty, a personal finance and travel resource geared to families who want to make the most of their incomes while seeing the world.
Colin Graves
Managing Editor
Colin Graves is a personal finance writer and editor with a client list that includes some of the most prominent voices in the personal finance industry.
Kevin Mercadante
Personal Finance Author
Kevin Mercadante has been writing about personal finance since 2010, covering and investing, retirement, taxes, credit cards, real estate, mortgagesand insurance.
Taylor Kovar, CFP®
Wealth Manager
Taylor Kovar, CEO and founder of Kovar Wealth, isa a passionate and experienced financial planner who has dedicated his career to helping people achieve their financial goals and live their best lives.
Jeff Root
Founder and Owner of Rootfin
Jeff Root is a life insurance luminary with a career that spans more than 15 years, having been a licensed agent since 2006. Throughout this time, he has supported over 3,000 consumers in their journey to secure the right life insurance policies.
Our Financial Expert Contributors
At Good Financial Cents, we collaborate with financial experts to ensure the accuracy of our financial content.
Our team of reviewers are established professionals with extensive experience in the realms of personal finance, boasting numerous advanced degrees and certifications.
They are frequent contributors to top-tier financial publications , including The Wall Street Journal, U.S News & World Report, Reuters, Morning Star, Yahoo Finance, Bloomberg, Marketwatch, Investopedia, TheStreet.com, Motley Fool, CNBC, and many more.
This cadre of experts supports Good Financial Cents in upholding the highest standards of accuracy and professionalism in the industry.
Bob Lotich is an awar-winning blogger, financial coach, and revered authority in the realm of personal finance. With a keen passion for empowering individuals to navigate the intricate corridors of their financial lives, Bob wears multiple hats in his quest to demystify matters for the masses.
Brian J. Greenberg, aka The Salesman Who Doesn’t Sell, has founded businesses in e-commerce, marketing, and financial services. He has generated over 50 million in revenue from his businesses and collected over 10,000 reviews and testimonials from customers.
Damon Day is a financial consultant and advocate for consumers. He founded Damon Day & Associates to help educate the public about the various Debt Resolution options available for struggling consumers.
Claire Murdough is a Bay Area native with an affinity for travel and food. She is Content Intern at ReadyForZero.com. You can read more of her work at the ReadyForZero Blog.
Dave Chesson is a military veteran, husband, and father of three. When he’s not doing dad things, Dave is an avid book marketer. His work in both publishing and book marketing has been featured in Forbes, Entrepreneur, ALLi, Huffington Post, and even Market Watch.
Emily Gut Birken is a renowned financial writer and author who has dedicated her career to demystifying the world of money for everyday people. With a flair for breaking down complex financial topics into relatable and actionable advice.
Eric Rosenberg is a financial writer, speaker and consultant based in Ventura, California. He holds an undergraduate finance degree and an MBA in finance.
Jolene Latimer has her Master’s in Specialized Journalism from the University of Southern California. She writes about personal finance, sports and marketing.
Jon Elder runs Black Label Advisor, a consultancy focused on helping brands expand their business on Amazon and reach countless new customers.
Lindsay VanSomeren is a freelance writer living in Kirkland, WA. She has been a professional dogsled racer, a wildlife researcher, and a participant in the National Spelling Bee.
Michael Gardon
Mike is a former derivatives trader turned investor and entrepreneur. He holds an MBA in Finance and Entrepreneurship from DePaul University in Chicago.
Miranda Marquit is a leading expert in personal finance, combining her passion for money matters with a successful freelance writing career.
Diane L. Esser is a Certified Financial Planner (CFP®) and a Certified Public Accountant (CPA) and is the founder of Direction Financial Management, LLC.
Robert Farrington is America’s Millennial Money Expert® and America’s Student Loan Debt Expert™. He is also the founder and editor-in-chief of The College Investor – a site dedicated to helping millennials get of out debt and build wealth.
Ryan Scribner is the author of “From Side Hustle To Main Hustle To Millionaire.” After ditching his cushy Union job in 2017 to pursue YouTube full-time, he went on to launch multiple digital content platforms, including Investing Simple and Farmland Riches.
Philip Tirone is the founder of Elovon, a non-traditional marketing company that merges powerful written-word strategies with direct marketing and data analytics.
Shannon McNay is the Community and Customer Support Manager at ReadyForZero.com. She also writes frequently for the ReadyForZero Blog and focuses on the “personal” side of personal finance.
Seth loves numbers, optimization, and personal finance, all of which led him to co-found Fortunately.io – a website that uses data to provide simple answers to challenging personal finance questions.
Phil Taylor, often recognized by his moniker “PT”, is a transformative figure in the personal finance media sphere.
Why You Should Trust Us
GoodFinancialCents.com has been mentioned in CNBC, USA Today, Business Insider, CNN Money, and Yahoo! Finance, among other esteemed publications. We persistently aim to be at the forefront of financial and insurance industry news, policy and education.
Our commitment to providing accurate, up-to-date information and insights has made us a trusted resource for countless readers. With a team of seasoned financial experts and a track record of reliability, you can depend on GoodFinancialCents.com as your go-to source for all thinks personal finance.
Media Mentions
